Brand Experience Design
Designing Experiences That Connect People and Purpose
The space of the future will have a range of jobs to do – from instant fulfilment and convenience to full experience, education and community. Insider Trends, 2019
What do the experiences you invest in say about your brand? Too often, the way your customers experience your brand feel generic, disconnected, or overlooked. That’s a missed opportunity to express your value proposition and create deeper connection with your clients, your teams, your visitors, and your wider industry and community.
Secondary school students visit Soled Out and hear from sneaker and streetwear collector Kevin Downie
I help you integrate your purpose with the way your brand is experienced, turning challenges into opportunities for connection and impact. Whether you are an education provider seeking to reverse declining enrolments, a business or organisation struggling to make your story resonate, or a cultural or civic institution wanting to engage audiences more meaningfully, I can help. Drawing on my background in experience design and vocational training, I create spaces, programmes, and interactions that immerse people in your story, build team capability, and strengthen engagement with audiences, clients, and communities.
SIT Centre for Creative Industries: SIT Has Big Plans For St John's Church Redevelopment
Services: Bringing Brand Experiences to Life
Through programme and experience design, I help you ensure your brand purpose is experienced fully by clients, teams, and communities by:
Co-designing experience programmes that resonate with audiences, clients, teams, and communities.
Aligning programmes with relevant local or national events to amplify impact.
Keeping physical and digital spaces dynamic with rotating programme experiences and applied learning opportunities.
Equipping teams through professional development to deliver experiences consistently and authentically.
Building lasting connections between business, community, and culture through storytelling, skill-building, and purposeful engagement.
John Wishart, Abandoned Works, McCulloch Architecture
Transformation Through Experience Design
At the Southern Institute of Technology, I reimagined Creative Industries training — creating programmes and spaces where learners actively engage, build skills, and connect with industry. This included developing the proposal for the Centre for Creative Industries, designed with input from teams, leadership, industry, and community to ensure immersive, future-focused learning.
Why paying for tertiary education today must deliver real career value
Making vocational training work for regional communities
What if creative vocational training became the bridge into one of NZ’s fastest-growing sectors
ILT Art Awards at the Southern Institute of Technology
At the Ashburton Public Art Gallery, I designed programmes that brought art, learning, and community together. Highlights included touring exhibitions Modulations: Cantata Reconfigured and The Making of the Word Witch, alongside ongoing initiatives such as the children’s club, film society, Author’s Afternoons, multicultural festival (Multi-cultural Bite), gallery retail, and the gallery’s first website. Each initiative combined storytelling, hands-on learning, and community participation, making the gallery a hub for creativity, cultural connection, and meaningful audience engagement.
Have you ever held an exhibition in your hands before it exists?
Lyn Plummer, Modulations #4: Constellation Haze at the Eastern Southland Gallery.
Photography by Rodney Browne
InsiderTrends, 2019. The Future of Retail Space - The role of the physical space in the digital first retail future, s.l.: s.n