Understanding the Service
What is co-creation?
Co-creation is the collaborative process of shaping environments and experiences together with businesses, communities, and creatives. It’s about more than commissioning art or design — it’s about bringing your brand to life so people can experience it in a meaningful, tangible way. At Kathryn McCully Ltd, co-creation means listening first, then curating and aligning the right mix of art, media, storytelling, and cultural content to reflect your values, embody your vision, and create an immersive brand experience.
What is strategic content curation?
Strategic content curation is the purposeful selection and placement of visual, media, and narrative elements — artworks, installations, commissions, exhibitions, digital storytelling, and more — to transform physical and digital environments into experiences that bring your brand to life. It’s not decoration; it’s identity made tangible, storytelling that engages people with your brand, your values, and your purpose.
Who is this service for?
Purpose-driven organisations, businesses, and communities that want their spaces, places, and heritage sites to communicate and immerse people in their brand, not just show it.
What types of spaces and places can be curated?
Reception areas, meeting rooms, staff spaces, waiting rooms, transitional spaces, breakout zones, civic and event-based venues, heritage sites, and regional destinations — you name it. Whether you're refreshing a single area, activating a historic site, or developing a long-term, multi-site programme, the approach is tailored to your environment and designed to create a meaningful brand experience for everyone who engages with it.
Is this just about visual art?
No. While visual artworks can anchor the experience, the process can also include storytelling design, digital media integration, curated exhibitions, film and sound, artifacts and archives, and immersive learning activities — all designed to create memorable interactions with your brand, not just its appearance.
Getting Started
How do I start a project or get a proposal?
Get in touch for a consultation. We'll explore your space/place, brand, and goals, and I’ll develop a proposal tailored to your needs. Whether you're testing a pilot idea or launching a large-scale programme, I’d love to hear your vision.
