What is strategic content curation? Strategic content curation is the purposeful selection and placement of visual and narrative elements—artworks, installations, commissions, and more, to transform physical spaces into meaningful brand experiences. It’s not decoration; it’s storytelling that reflects your identity, values, and voice.
Who is this service for? Purpose-driven organisations and businesses that want to create environments aligned with who they are and what they stand for.
What types of spaces can be curated? Reception areas, meeting rooms, staff spaces, waiting rooms, transitional spaces, breakout zones, civic and event-based spaces —you name it. Whether you're refreshing a single area or developing a long-term, multi-site programme, the approach is tailored to your environment and needs.
Is this just about visual art? While visual artworks often anchor the experience, the process can include storytelling design, digital media integration, curated exhibitions, and immersive learning activities, all grounded in your brand story.
Process & Delivery
How does the process work? It starts with a consultation to understand your brand, audience, space, and vision. From there, I develop a custom proposal with clear concepts, timelines, and deliverables. Once approved, I manage the full project, from sourcing and curating content to installation and activation.
What’s included in a typical package? Services may include:
Bespoke artwork curation
Art leasing or acquisition
Spatial storytelling and strategy
Creative direction
Engagement programmes (talks, resources, events)
Full end-to-end project delivery
Packages are scalable, from one-off works to subscription-based curated programmes.
What’s the typical project timeline? Timelines are outlined clearly in the proposal based on scope.
Can we rotate or update artworks seasonally? Yes. I offer rotating collections and subscription-based solutions to keep your space evolving—whether quarterly, annually, or aligned with campaigns and milestones.
Can this be integrated into our interior design or architectural plans? Absolutely. I can collaborate with interior designers, architects, and brand teams to ensure curation is considered from the early stages for maximum cohesion and impact.
Collaboration & Creative Approach
How do you make sure the curated work reflects our brand and not just your style? Everything begins with your brand story—its voice, purpose, community, and values. My role is to interpret and express that through the right visual and narrative language, not impose a fixed aesthetic. It’s a collaborative, strategic process.
Do you only work with South Island artists? My focus is on supporting and showcasing South Island creatives, but I also draw on a wider network when needed to reflect your story, audience, or location. It’s all about fit and relevance.
Do you work nationally or internationally? Yes. While I’m based in Christchurch, I’m open to working with purpose-aligned organisations across New Zealand and beyond. Let's discuss your location and goals.
Can you help activate the space once it’s curated? Yes. I can offer talks, learning resources, and event-based activations designed to deepen connection between the people in your space and the content curated for it, whether internal teams, clients, or the public.
Strategy & Impact
What’s the ROI of investing in curated environments? While the return is often qualitative, curated environments help:
Deepen audience and client engagement
Strengthen internal culture and pride
Enhance brand differentiation
Support local creativity and storytelling
Create memorable, emotionally resonant experiences. It’s a strategic investment in brand perception, experience, and community impact.
Can this support our broader brand or content strategy? Yes. I offer creative direction to align your physical space with your digital presence, internal messaging, and external communications, ensuring consistency and depth across every touchpoint.
Can installations reflect support for local events or festivals? Absolutely. I can tailor curated content and installations to align with key community moments, whether it's a local festival, sporting event, or civic celebration. This allows your business or organisation to visually express support for the people and stories shaping your place. These seasonal or event-based activations can strengthen community relationships while keeping your space dynamic and relevant.
Logistics & Pricing
What are the budget ranges? Budgets vary based on project size, timeline, and scope. I offer flexible and scalable solutions, from one-off activations to multi-site rollouts. After an initial conversation, I’ll provide a tailored proposal that fits your goals and budget.
Can we lease artwork instead of purchasing? Yes. Leasing is an accessible, flexible option that allows you to regularly refresh your space while supporting local artists. Lease-to-own options are also available.
Do you sell curated artworks directly? Yes. Many of the curated works are available for acquisition, and I facilitate direct purchases from artists as part of your project.
Getting Started
How do I start a project or get a proposal? Get in touch for a consultation. We'll explore your space, brand, and goals, and I’ll develop a proposal tailored to your needs. Whether you're testing a pilot idea or launching a large-scale programme, I’d love to hear your vision.
