Before you sign up for a programme of study, start with the most important question: what kind of work do you want to do? If you’re not sure yet, that’s completely normal. A bit of research will help you figure it out.
Begin by looking at real job listings across areas that interest you — animation, design, film, gaming, content creation, photography, music, or any other creative fields. Pay attention to what roles spark your interest, the skills employers are looking for, and any patterns that show up across different jobs. If you spot a role that feels like your ‘dream job,’ reading the position description carefully can give you a clear idea of the skills you’ll want to build through your training.
Once you’ve collected a few examples, make a list of the skills that appear repeatedly. Creative industries change fast, but the skills employers consistently ask for give you a strong indication of what is currently in demand. This list becomes your starting point for figuring out what type of training will support your goals.
It’s also important to remember that studying is a major investment — not just financially, but also in time and energy. Once you know what skills you’re aiming for, compare different programmes and check how well they align with the direction you want to take. You want to be sure the training fits your needs, your interests, and your aspirations.
When looking at different options, choose programmes that are genuinely connected to the creative industries. Look for tutors or facilitators who are active in the field — people who are working professionals, researchers, or creators with up-to-date knowledge. Most institutions list staff bios on their websites, and these should clearly show industry engagement. Learning from people who work in the sector means you are more likely to gain relevant, current skills.
It’s also worth asking whether the programme has industry advisory groups, partnerships, or alumni networks that are genuinely involved in shaping what is taught. These networks help ensure that your learning reflects real-world expectations and give you valuable opportunities to meet the people who are already doing the work you want to do. Alumni networks can help you see the many different pathways graduates take and can give you insight into how people build sustainable creative careers.
Real-world learning is another essential component. Ask whether the programme offers internships, placements, or live client projects. Opportunities to apply your skills in real situations help prepare you for the transition into work, and programmes with strong industry connections can often see students moving into jobs even before they finish their qualifications.
Finally, look for programmes that understand the realities of creative work. Many creatives switch between employment and freelancing, so the programme should prepare you for both. You’ll want the freedom to explore different pathways and build the confidence to take opportunities when they arise. Ideally, the programme should also offer flexible options so that if you are offered an internship or job while studying, you can take it and continue working toward your qualification.
Choosing the right creative industries training is about finding a programme that connects you with real professionals, teaches the skills employers are looking for, and supports your transition into the creative workforce. With the right foundation, you’ll be well-placed to build a creative career that is both exciting and sustainable.
