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      <image:title>Blog - The Siloing of Creativity - Make it stand out</image:title>
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    <loc>http://www.kathrynmccully.com/blog/2026/3/9/new-zealands-creative-industries-education-misalignment</loc>
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    <loc>http://www.kathrynmccully.com/blog/2026/2/24/forget-change-focus-on-building-responsiveness</loc>
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    <loc>http://www.kathrynmccully.com/blog/2026/2/23/john-mcculloch-a-conspicuous-motivator</loc>
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      <image:title>Blog - John McCulloch: A Conspicuous Motivator - Make it stand out</image:title>
      <image:caption>Drawings for the Cavern House, John McCulloch</image:caption>
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      <image:title>Blog - Why the Future of Tertiary Education Depends on Intentional Experience Design - Make it stand out</image:title>
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    <lastmod>2026-02-22</lastmod>
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      <image:title>Blog - If Your Website Leads With Process, You’re Already Losing Students - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://www.kathrynmccully.com/blog/2026/2/20/museums-in-the-attention-economy-from-buildings-to-purpose-driven-experiences</loc>
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      <image:title>Blog - Museums in the Attention Economy: From Buildings to Purpose-Driven Experiences - Make it stand out</image:title>
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    <loc>http://www.kathrynmccully.com/blog/2026/2/19/do-we-really-need-mission-vision-and-strategy-documents</loc>
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    <lastmod>2026-02-19</lastmod>
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      <image:title>Blog - Do we really need mission, vision, and strategy documents? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://www.kathrynmccully.com/blog/2026/2/18/arguing-with-ai</loc>
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    <lastmod>2026-02-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://www.kathrynmccully.com/blog/2026/2/17/from-storage-to-storytelling-rethinking-how-we-preserve-collections</loc>
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    <lastmod>2026-02-17</lastmod>
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      <image:title>Blog - From Storage to Storytelling: Rethinking How We Preserve Collections - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://www.kathrynmccully.com/blog/2026/2/16/the-future-of-creative-industries-education-why-training-models-must-change</loc>
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      <image:title>Blog - The Future of Creative Industries Education: Why Training Models Must Change - Make it stand out</image:title>
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    <loc>http://www.kathrynmccully.com/blog/2026/2/12/why-paying-for-tertiary-education-today-must-deliver-real-career-value</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
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      <image:title>Blog - Why Paying for Tertiary Education Today Must Deliver Real Career Value - Make it stand out</image:title>
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    <lastmod>2026-02-19</lastmod>
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      <image:title>Blog - Have you ever held an experience in your hands before it exists?</image:title>
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      <image:title>Blog - Have you ever held an experience in your hands before it exists?</image:title>
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      <image:title>Blog - Have you ever held an experience in your hands before it exists?</image:title>
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    <loc>http://www.kathrynmccully.com/blog/2026/2/9/the-real-purpose-of-an-interview-building-teams</loc>
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    <lastmod>2026-02-11</lastmod>
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    <loc>http://www.kathrynmccully.com/blog/2026/1/10/making-vocational-training-work-for-regional-communities</loc>
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    <loc>http://www.kathrynmccully.com/blog/2026/1/9/be-a-lifelong-learner</loc>
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    <lastmod>2026-02-11</lastmod>
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    <loc>http://www.kathrynmccully.com/blog/2026/1/5/embrace-limitations</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-02-11</lastmod>
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      <image:title>Blog - On Books and Remembering - Make it stand out</image:title>
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    <loc>http://www.kathrynmccully.com/blog/2025/12/29/make-something-every-day</loc>
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    <lastmod>2026-02-11</lastmod>
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    <lastmod>2026-02-11</lastmod>
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    <lastmod>2026-02-11</lastmod>
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      <image:caption>John Wishart in his Invercargill studio</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://www.kathrynmccully.com/blog/2025/12/9/be-a-creative-problem-solver</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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